Toyota fans can rejoice as the 2020 GR Supra has gone on sale in the United States. The first 1,500 models are Launch Editions which are based on the well equipped Supra 3.0 Premium. Pricing starts at US$ 55,250 excluding a delivery, processing and handling fee of US$ 930. While there have already been reports about significant dealer markups � including two we found asking US$ 79,024 and US$ 86,361 � it appears most are holding the line on pricing.
Regardless, the Launch Edition comes nicely equipped with heated leather seats, carbon fiber trim and an 8.8-inch infotainment system with GPS navigation and wireless Apple CarPlay support. The model also has a wireless smartphone charger, a head-up display and a 12-speaker JBL premium audio system.
Special touches include red mirror caps and 19-inch alloy wheels with a matte black finish. There�s also an individually numbered carbon fiber badge on the dashboard and a graphic showing Akio Toyoda�s signature. Following the Launch Edition, Toyota will offer the entry-level Supra 3.0 which starts at US$ 49,990. Customers can also opt for the 3.0 Premium which begins at US$ 53,990 and includes much of the same equipment as the Launch Edition.
Regardless of which model is selected, all Supras are powered by a BMW-sourced turbocharged 3.0-liter inline-six that produces 335 hp and 494 Nm of torque. It is paired to an eight-speed automatic transmission which sends power to the rear wheels via an active locking differential. This enables the car to accelerate from 0-96 km/h in approximately 4.1 seconds, before hitting an electronically limited top speed of 250 km/h.
We were pretty smitten when we drove the Supra earlier this year, but its launch comes at an interesting time as recently revealed 2020 Chevrolet Corvette features a mid-engine design and a 6.2-liter V8 engine that produces up to 495 hp and 637 Nm of torque. While it�s not a direct competitor, the Corvette will start at less than US$ 60,000 which could make some potential Supra customers think twice.