Aturan validasi IMEI yang tengah disiapkan pemerintah disambut dengan semangat oleh Asus Indonesia. Dengan tegas mereka mengatakan produk black market (ponsel BM) sangat merugikan.
"Kami sangat mendukung regulasi itu. Karena dengan banyaknya beredar ponsel BM, Asus Indonesia sangat dirugikan," kata Muhammad Firman, Head of Public Relation and E-Marketing Asus Indonesia saat ditemui usai peluncuran Asus ExpertBook di Jakarta.
Firman lanjut menjelaskan setiap negara diberikan target oleh Asus pusat. Dengan adanya barang BM yang diseludupkan dari negara lain membuat target mereka jadi tidak terpenuhi.
"Pihak Asus tempat asal barang BM lebih diuntungkan. Karena mereka bisa memenuhi target, padahal produknya dijual di Indonesia," ujar Firman.
Dengan beredarnya ponsel BM, pemerintah juga dirugikan. Sebab potensi pajak yang semestinya didapat, malah tidak ada. Investasi vendor ke Indonesia pun ikut berpengaruh.
"Harusnya kami bisa menambah investasi dengan menambah lini produksi, menambah tenaga kerja di pabrik kami. Investasi yang seharusnya bisa lebih besar, jadinya nggak," jelas Firman.
Adanya produk resmi yang digarap di Indonesia membuat terjadinya transfer teknologi. Alhasil Asus tidak saja menyuplai kebutuhan ponsel di Tanah Air, tapi hingga sejumlah negara.
"Dari sejak produk Zenfone Max Pro M1 dan M2, kami sudah berhasil transfer teknologi dengan pabrik di Batam. Terbukti ponsel yang diproduksi di sana bisa diterima di negara lain. Zenfone 6 misalnya, bisa dijual di Eropa dan Jepang. Berartikan kualitas produk yang dibikin di Batam sudah memenuhi standar untuk dijual di sana. Jadi dengan masuknya ponsel BM tentu sangat merugikan," ucapnya.
The Rise Of The Chinese Smartphone Makers
The transition from basic feature phones to smartphones in the past couple of years can be credited to the venerable players of electronic manufacturers - Samsung and Apple. Though the first smartphone, known as IBM Simon, was manufactured some two decades ago, however, the smartphone as we know it was presented in a more acceptable form years later by the American tech giant Apple and the South Korean manufacturer Samsung. They ruled the smartphone market for some time along with other known companies like Sony, LG and Nokia. But that was before the year the Chinese dragons entered the smartphone market. Today it is a completely different scenario as Chinese smartphone manufacturers have taken over a significant part of the pie.
Chinese smartphone brand, Xiaomi, has recently become the third largest mobile phone manufacturer in the world for a while before another Chinese brand Lenovo again grabbed the spot. Xiaomi provides some really low cost handsets with the most innovative and latest mobile specification packed inside.
Another wonder story is of the start-up OnePlus, which was formed by the ex-employees of another Chinese company: Oppo. OnePlus has seen a lot of success within a short while with its debut smartphone: OnePlus One. The device was launched last year with the tag line: The Flagship Killer. With a 5.5 inch display, a Snapdragon 801 Chipset, Adreno 330 GPU and a 13 Megapixel camera, it undoubtedly lived up to its tagline. It was first offered on an invitation basis which seemed tedious and frustrating at first but it somewhat made the difficult to own device a more coveted one. Now, the smartphone is selling like hot cakes not only in China but in America, the UK and other Asian countries.
The popularity of these brands can also be credited to the fact that they have become forerunners when it comes to innovation. Oppo is one such brand which was the first to place a rotating camera on its N1 smartphone. The novel idea of a rotatable camera in a smartphone was introduced in the same year the word "selfie" was named Oxford Dictionaries word of the year. The swivelling camera of the N1 enables shutterbugs to shoot both back and front images with the same 13 Megapixel camera.
Dongguan based Vivo, also achieved a new feat when it launched its X5 Max smartphone flaunting a mere 4.75 mm thin body. It broke records of earlier Chinese smartphone Gionee Elife S5.1 and Oppo R5 with a 4.85mm sleek chassis. Time and again these companies have created a huge buzz in the world of latest smartphone news.
The smartphones are not only affordable and fascinating in style but they are also replete with smart features no less than iPhones. The smartphone market is in a burgeoning stage with a demand for decently priced yet stylish smartphones which these Chinese manufacturers are able to offer. But can they grab Samsung and Apple's share? Well, not for the momen